How to test ad creatives without wasting your budget

Most ad budgets get wasted by testing too many completely different videos at once. When one wins, you don't know why.

Keep the body, change the hook. Make one strong main ad, then create 3 to 5 versions with different opening lines or first shots. The hook usually has the biggest effect on performance, so test it first.

Give each version a fair chance. Run them in the same ad set with the same budget, and wait until each one has enough spend before judging it.

Judge by the right number. Watch hook rate and click-through rate early, but decide winners on cost per lead or cost per purchase.

Then test the next layer. Once you have a winning hook, test the offer, the call to action or the format, like UGC versus a product demo.

That's why we deliver ads with multiple hook variations. You get your testing done in one round instead of five.